Life Insurance
A tax-free payment to the people who depend on you, so your income does not disappear when you do.
Life insurance answers a blunt question: if your income stopped permanently tomorrow, could your family stay in their home and keep their plans intact? The benefit is paid tax-free to the beneficiaries you name, and it bypasses probate, so it arrives when it is needed rather than months later.
The real decision is not which insurer but which structure. Term insurance buys the largest benefit for the lowest premium over a fixed period, which suits a mortgage and young children. Permanent insurance costs more but never expires and builds cash value you can borrow against. We size the coverage against your actual obligations instead of applying a rule of thumb.
Who this is for
- Parents whose children depend on their income
- Homeowners with a mortgage that would outlive them
- Business owners with a partner, a loan guarantee, or a succession plan
- Anyone wanting to leave an estate free of tax and probate delay
What you get
Term life
Coverage for a set period — commonly 10, 20 or 30 years — at the lowest cost per dollar of benefit. Renewable and usually convertible.
Whole and universal life
Permanent coverage that never expires and accumulates cash value you can access during your lifetime.
Paid tax-free, outside probate
The death benefit goes directly to your named beneficiaries. It is not taxable income and is not delayed by the estate.
Convertible without new medicals
A convertible term policy can become permanent later without re-answering health questions — valuable if your health changes.
Joint and family options
Cover two lives on one policy, and add child riders that convert to their own coverage in adulthood.
Living benefit riders
Add critical illness or disability coverage to the same policy so one plan covers more than one risk.
Questions we get asked
Add up what would still have to be paid: the mortgage balance, other debts, the cost of raising and educating your children, and enough to replace your income for the years your family would need it. Subtract existing savings and group coverage. We do this calculation with you.
Neither is universally better. Term costs far less and suits a defined period of responsibility such as a mortgage. Permanent suits estate planning, a lifelong dependant, or a tax-efficient way to transfer wealth. Many families hold both.
Group life is typically one or two times salary and ends when you leave the job, exactly when you may be least insurable. Treat it as a supplement, not a plan.
Not always. Many plans up to a certain benefit amount are issued on health questions alone. No-medical options exist where health history is a barrier.
No, though it affects the premium and which insurers will offer the best terms. Insurers rate conditions very differently, which is the main reason to apply through a broker rather than direct.
Get a life insurance quote
Tell us a little about who needs covering. We will compare the market and come back with two or three options worth considering, with the trade-offs spelled out.
- Advice and paperwork cost you nothing
- Available in English, Punjabi and Hindi
- Most quotes returned the same business day